Fruit Logistica 2026 is now behind us – and despite freezing temperatures and organisational challenges, we can look back on three intense, inspiring and thoroughly successful days at the trade fair in Berlin. As an international trading company with our own fincas in Spain, it was once again a great pleasure to welcome numerous customers, partners and new prospects to our stand.
The weather conditions – with temperatures as low as -9°C and Berlin Airport temporarily closed – presented everyone involved with particular logistical hurdles. It also became clear that visitor numbers at the trade fair continue to decline – in favour of Fruit Attraction in Madrid, which is becoming increasingly important for many industry participants. This makes us appreciate all the more the personal commitment of those who made the effort to come and talk to us.
Our discussions with long-standing partners and new contacts were characterised by openness, trust and genuine connection. For us, direct exchange remains the key to sustainable success – along the entire value chain, from cultivation to trade.
As always, the warm atmosphere at our stand was a particular highlight: freshly squeezed orange juice from our own harvest, aromatic paninis and our popular RAF tomatoes provided moments of pleasure amid the hustle and bustle of the trade fair – a touch of Mediterranean warmth in wintry Berlin.
Our traditional dinners in the capital were also a must. In a convivial gathering with around 30 guests – customers, producers and partners – there was not only networking, but also hearty laughter and lively discussion. Conducted in Spanish, the evening reflected our roots and our commitment to closeness and active partnership.
We would like to thank all visitors for their trust, the inspiring conversations and the moments we shared. Fruit Logistica 2026 has shown once again that personal relationships are at the heart of what we do – especially in turbulent times.
